Management Team

United in a Common Goal

Though their professional expertise, years of experience, and areas of responsibility may be light years apart, members of the management team are united by their common goal of fulfilling the mission of LSMNJ.

Management Team


Jessica Fogg
Vice President, Sales & Marketing

Jessica Fogg joined Lutheran Social Ministries of NJ in November 2017 as the Vice President of Sales and Marketing. She brings with her more than 24 years of senior living industry sales and marketing experience, which she will use to enhance the sales and marketing efforts throughout our programs. Jessica shares, “I’m happy to be working for such a strong mission-driven organization.”

Jessica is a results-driven professional with a strong record in training, developing, and executing marketing and sales programs. She possesses strong leadership skills and will work closely with LSMNJ’s programs, services and communities to lead the development of sales strategies. She has been involved in several start-ups, expansions, repositioning projects, responsible for sales and community outreach, and has conducted numerous trainings and presentations at national conferences.

Prior to joining LSMNJ, Jessica was Vice President with Solutions Advisors where she worked with various senior living communities across the country to help innovate and bring best practices to the sales and marketing efforts of her clients. Prior to that, she was the Vice President of Sales for Springpoint Senior Living for nearly five years. She directed the planning and implementation of the sales management and marketing efforts for the company’s continuing care retirement communities, assisted living and affordable housing communities. She worked cooperatively with operations to develop, implement and execute new plans and strategies to assist sales and marketing teams exceed occupancy goals.

She has held other Director and Regional Director roles over the course of her career working for national companies such as Life Care Services, where she was responsible for a diverse portfolio of senior communities across the country. She implemented strategic marketing and sales plans and had successful occupancy increases working with communities and projects at development, repositioning and expansion phases.

Outside of work, she embraces life and traveling abroad, and creating lasting memories with Francesca and Cristina, her two talented, smart, athletic and beautiful teenage daughters, and her loving husband, Ken. She loves animals and enjoys spending time with her rescue dog, Dolce. She gives her time freely and loves trying new things. Food and wine are just a few of the things she loves sharing and discovering.


Beth Gebhart

Beth Gebhart
Executive Director, Mission Advancement

Growing up in Knoxville, Tennessee, Beth Gebhart must have been influenced by her home state’s nickname. Though she has left the Volunteer State for the Garden State, Beth’s commitment to public service has not dwindled. She has been a part of LSMNJ since 2010, and currently serves as executive director   of mission advancement.

Ms. Gebhart’s position belies her background in social services, although her experience in that field gives her a greater understanding of LSMNJ’s needs and mission. She holds a BA in sociology and psychology from Salem College, Winston-Salem, NC, and has taken graduate courses at the Rutgers School of Social Work. Before coming to LSMNJ, Beth worked as volunteer coordinator and then acting director for the Retired Senior Volunteer Program (RSVP) and the Community Planning and Advocacy Council (CPAC). She also served as director of community partnering & advocacy and executive director of community services at LSMNJ before taking on her current role.

Beth is an active member of St. Michael’s Lutheran Church in Cherry Hill, where her husband of 26 years, Michael Gebhart, is pastor. She teaches confirmation classes for the church’s Christian Education program, and introduced the church to the work of the Cherry Hill Food and Outreach Council, which Beth also chaired. Additionally, Ms. Gebhart serves on the executive committee for the Non-profit Chamber of MidJersey.

When she’s not devoting her time to helping others, Beth enjoys bird watching, hiking, a good book, or spending time with her two children and her black lab, Abby.

Mercy Gonzales

Mercy Gonzales, RN, CDP, CALA, LNHA
Executive Director, The Villa at Florham Park

Staff and residents of The Villa at Florham Park welcomed Mercy Gonzales as the program’s new executive director on May 15, 2017. 

A long-time employee of Lutheran Social Ministries of New Jersey (LSMNJ), Mercy previously spent over 14 years with LSMNJ both as an administrator and director of nursing. Her most recent position was at Crane’s Mill, LSMNJ’s continuing care retirement community in West Caldwell.  Mercy served as the administrator for the Health Center at Crane’s Mill, provider of skilled nursing and assisted living services for Crane’s Mill residents and others in surrounding communities.  Her career also includes hands-on and administrative experience with other local healthcare programs such as Fellowship Village Retirement Community in Basking Ridge, Merry Heart Nursing Home in Boonton, and Troy Hills Nursing and Rehabilitation Center in Parsippany.

In addition to her compassion and understanding of resident and family needs, Mercy is an experienced leader with success in developing strong team members to assure quality and compassionate care.  Already familiar with The Villa as a member of the LSMNJ family, she was excited by this opportunity and eager to become part of this special community and its people.

A native of the Philippines, Mercy graduated there with Bachelor of Science in Nursing from the Makati Medical Center.  Soon after, as a 20-year-old, she relocated to the United States—taking advantage of a professional opportunity to focus on geriatric healthcare. With positions available in Texas, New Jersey, and California, she joined a classmate in choosing New Jersey as her new home.  Now a US citizen, Mercy settled in Morris County where she continues to live with her husband and children. 

Krista Jacobs - LSMNJ

Krista Jacobs
Vice President of Human Resources

Her formative years may have been spent in northeast Pennsylvania’s Endless Mountains, but Krista Jacobs knew she was not destined to be a country girl. Like many considering such a transition, Krista made her move in stages and today lives and works in the suburban Philadelphia/Southern Jersey area, which happily offers a balance of proximity to mountains, seashore, and city lights.

Krista’s first move was to East Stroudsburg (PA) University where she earned a bachelor of science in management and was inspired to focus her career in human resources (HR). She headed to North Carolina and gained first-hand knowledge of the many aspects of HR work with an internship at a Hilton Head resort. This experience provided a solid foundation for her career as there are many similarities between the hospitality industry and long-term care, especially the focus on excellent customer service. A desire to be closer to family and friends brought Krista north again when she accepted a position with Northwestern Human Services, a provider of healthcare staffing services. Later, she gained progressive levels of experience with other organizations in the suburban Philadelphia area including the Madlyn & Leonard Abramson Center for Jewish Life, Fresenius Medical Care North America, and Presby’s Inspired Life. Prior to joining LSMNJ, she was the human resources manager for Reliant Renal Care, a national provider of dialysis services. Krista holds a certificate as a Professional in Human Resources Management (PHR) and, since January 2015, is a Society for Human Resources Management-Certified Professional (SHRM-CP).

What drew Krista to Lutheran Social Ministries of NJ (LSMNJ)? The diversity of our programs and services and the opportunity a non-profit has to focus on vision, mission, and quality. Her goals at LSMNJ include ensuring consistency in HR practices across the organization and encouraging employee engagement. Outside of work, she is a devoted mother to her young son, who is “her world.” Any summer weekend you might find them “down the shore” and Krista trying out her new paddle boarding skills.

LSMNJ Chad Murin

Chad Murin
Vice President & Executive Director, Crane’s Mill Retirement Community

As a college student, Chad Murin met a Jersey girl and his life changed. After graduation, this Pittsburg (PA) native followed her and his heart to New Jersey and has not looked back. After several years in the Clifton area, they relocated to enjoy the scenic beauty and outdoor recreation offered by western Morris County. “We have the best of both worlds,” says Chad, “a reasonable weekday commute to many locations with the opportunity outside of work to hike or simply take in the wonders of nature around us.”

In his role as vice president and executive director of Crane’s Mill—LSMNJ’s continuing care retirement community in West Caldwell, NJ—Chad is responsible for all aspects of the 48 acre facility including independent living and assisted living residences as well as a highly regarded wellness program Alzheimer’s and dementia care, sub-acute rehabilitation, and long term nursing care. His academic training and earlier professional roles made Chad well prepared to lead the Crane’s Mill community. After earning a bachelor of science degree in therapeutic recreation with a minor in gerontology, he entered the field of senior living and care with Genesis Healthcare and experienced a career of upward mobility for well over ten years. During this time, Chad received a masters degree in healthcare management from the College of Saint Elizabeth (Morristown, NJ). He is a licensed Nursing Home Administrator in New Jersey. Prior to joining Lutheran Social Ministries of NJ (LSMNJ), he worked as the director of operations at Coordinated Health, a healthcare system located in the Poconos region of PA.

According to staff and residents, Chad is a perfect fit for Crane’s Mill … and he feels the same. “It’s as if I’ve come home! The facility is beautiful as well as comfortable and the people are welcoming and generous of spirit. I’m fortunate to have had other work opportunities that allowed me to grow as a professional. Now I want to use what I know and can do to benefit the Crane’s Mill family. I’m excited to help them build on the foundation of success they’ve already achieved.”

LSMNJ  - Sherry Outten

Sherry Outten
Vice President, Administration

A longtime resident of Gloucester County Sherry Outten often wondered what was so enticing about the long commute that she spent her entire career working in Pennsylvania—and not just across the river, but in the western suburbs of Philly. She finally came to her senses and put down new professional roots in New Jersey.

Joining LSMNJ in January 2015 as the vice-president and executive director for Lutheran Crossings Enhanced Living at Moorestown, Sherry stated, “I’m happy to be working for a faith-based organization with such a strong mission and commitment to serving those in need.” In January 2017, she accepted a new challenge as vice president administration for LSMNJ. Based out of the Burlington office, Sherry now works with programs across LSMNJ and serves as the organization’s compliance official as well as privacy officer.

Her career, spanning more than 25 years, has been dedicated to ensuring quality care and housing of seniors. Just prior to her return to New Jersey, Sherry was the associate executive director for The Quadrangle--a 74 acre Sunrise Senior Living Community in Haverford, PA. She earned a BS in Science from Fairleigh Dickinson University and an MBA in Health Services Administration from Widener University’s School of Management and is licensed as a nursing home administrator in both Pennsylvania and New Jersey as well as a personal care administrator in Pennsylvania.

A resident of Wenonah, NJ, Sherry enjoys outdoor sports with her family and is a member of her town’s Dragon Boat Team. She is excited to be able to use her experience to benefit seniors and others in her home state.  Giving back is part of Sherry’s nature and work ethic and there is no place she would rather do so than as a part of LSMNJ.

LSMNJ  - Edward Petroski

Edward Petroski
Executive Director, Quality Assurance & Clinical Operations

He may have begun his career as a nurse, but today Edward seems to be more of an LSMNJ troubleshooter and problem solver. No two days are the same for him. Why? He’s charged with ensuring that healthcare for residents/participants across LSMNJ programs is provided accurately, appropriately, and in compliance with not only regulations but high standards for quality care.

Although his office location is in Burlington, Edward is rarely there. Instead, he goes where the action is so he can resolve operational issues, create and implement protocols, provide training, or even fill-in for a director of nursing or other care manager. Wherever he is needed most, Edward daily applies training, clinical experience, and hands-on nursing skills gained over more than 20 years as a professional in the healthcare community. Beginning his career as a nursing supervisor, he quickly progressed to positions of increased responsibility as a nursing manager, director of nursing, and vice president of clinical operations. Prior to joining LSMNJ, Edward was a regional nurse consultant overseeing clinical operations for four skilled nursing facilities. In this position he utilized a quality assurance process and technology to improve health network outcomes and assisted training of staff in the use of electronic medical records. Previously, Edward earned an associates degree of applied science in nursing from Raritan Valley Community College and a bachelor of science in nursing from Immaculata University.

Edward’s reputation as a problem solver is further enhanced by a bonus area of expertise—not included on his vita. He’s an automotive buff and quickly became a trusted go-to for advice when colleagues and friends ponder a major repair or purchase.

LSMNJ  - Carl Tarbell

Leah Reynolds
Vice President of Philanthropy and Mission Advancement

Leah Reynolds spent over 25 years in the Pittsburgh area honing her skills as a top-level fundraising executive, volunteering for numerous organizations at both the board level and in the trenches helping the underserved in a variety of communities that addressed issues of homelessness, HIV & AIDS, recovery from addiction and poverty in all its many forms.

In addition to her passion, infectious smile and talent for connecting people to the mission of an organization, Leah brought to LSMNJ over 20 years of experience in developing highly successful fundraising campaigns including, capital projects, annual giving campaigns, event planning, and grant and foundation solicitations. Her first director position was at a small, local non-profit and moved on to focus on annual giving for a state college.  Soon she was recruited to a national non-profit, with a multi-million-dollar budget, that was based in the Pittsburgh area. Since then, Leah has held a number of leadership positions always with the mission of supporting the work and growth of non-profit organizations serving public needs.

After earning a bachelors degree in legal studies from the University of Pittsburgh, Leah gained a masters degree in professional leadership with a focus on nonprofits and foundations from Carlow University. Giving back to the academic world, Leah has also taught classes for the Community College of Allegheny County's Nonprofit Development Academy in Pittsburgh. She continues to donate countless hours as a volunteer. Recently she served as a consultant to the Delaware Committee for the White House Reach Higher Initiative and was the keynote speaker at the inaugural Out of Darkness Walk for Suicide Prevention in Dover.

Outside of the work environment, Leah is an artist who uses photography as her creative medium. Currently, she focuses on producing images of the rising and setting sun-scapes along the Delaware shoreline.

LSMNJ  - Leah Reynolds

Carl Tarbell
Vice President & Executive Director, Lutheran Crossings at Moorestown

Meeting LSMNJ colleagues for the first time, Carl Tarbell was quick to share that one of his first priorities was to go out in the Moorestown community and get to know people as Lutheran Crossings chief brand ambassador. “Not only do we offer quality assisted living and nursing care to benefit area residents, but the rich heritage of Lutheran Crossings as part of Main Street Moorestown only emphasizes its value and potential within the greater community.”

A long-time resident of Haddonfield, NJ, Carl brought to Lutheran Crossings his personal appreciation for the greater Moorestown area as well as proven success as an administrator in senior living and healthcare. For more than 30 years, Carl gained experience and enjoyed increasing levels of responsibility working for various senior living, healthcare, and/or special needs organizations in New Jersey and Pennsylvania. His most recent position was with the Quadrangle, a Sunrise Senior Living property, where he served as the executive director. Among other positions, he previously served as the administrator/chief operating officer for Caring Heart Rehabilitation and Nursing Center (Philadelphia), executive director/general manager for The Watermark at Logan Square, and vice president/chief operating officer Post-Acute/Senior Services at Virtua Health.

After graduating with a BA in economics and business administration from McDaniel College (western Maryland College), Carl later earned an MBA in Healthcare Administration from Eastern University. He is licensed as a Nursing Home Administrator in Pennsylvania and New Jersey and has served as a board member for the Delaware Valley Alzheimer's Association.

Carl’s native talents for strategic planning, team management, and effective implementation also come in handy outside of Lutheran Crossings. On weekends, he can often be found wielding a hammer, nail gun, or tile saw on “reno” projects for family members.

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