Vice President of Sales & Marketing
Karla Traficante has effectively and successfully led the sales and marketing team at Crane’s Mill for the past decade and was appointed Vice President of Sales and Markeitng for the LSMNJ organization in 2019.
Karla brings a unique skill set to the position, having demonstrated not only ten years of professional experience and expertise in the marketing arena, but also a personal dedication and passion for the mission of LSMNJ.
She joined the management team at Crane’s Mill in 2009, where she directed all aspects of the sales and marketing department. In her role as director, she and her team developed a strategic plan and oversaw all marketing events, while insuring that maintaining a high and healthy census remained a top priority.
Prior to joining Crane’s Mill, Karla was employed as a sales counselor by Classic Residence, a for-profit company based in Bergen County. There, she honed her sales and marketing skills by presenting independent living products to seniors and their families for several years.
In addition, she has experience in the senior health care arena, including assisted living and memory care, having worked for Sunrise Senior Living for over five years. She began her tenure at the Sunrise facility in Edgewater where she held the position of assisted living coordinator. She continued to receive additional responsibilities, serving as the interim executive director, prior to her promotion to the director of sales and marketing. In that position, she served as a mentor to other colleagues, and consistently received awards for high occupancy.
Karla grew up in Bergen County and recently moved to a home in Riverdale, NJ. She loves to travel, and Hawaii has become a favorite escape. Closer to home, she enjoys walking through the local parks, and can always be found with a book in hand. Her touchstone, however, is her family. She and her husband, Chuck, have two daughters, and their extended family now includes two sons-in-law, and two precious grandsons.